Fret-King is the absolute pinnacle of British design, and we are dedicated to producing the best guitars you can buy, whatever the price.

Initially known for innovative hardware, Trev Wilkinson “designs in” the kind of features and value to Fret-King guitars that all guitarists really appreciate.

Whatever we do, there’s a reason!

With four ranges to choose from, there’s a Fret-King for you.

Black Label™
Tradition, blended with boutique design, custom shop quality, pro playability and comfortable individuality. The Black Label design brief was to prove that it’s possible to create spectacular guitars that are totally acceptable as a real journeyman player’s working tool, fit for the highest profile player on the biggest arena stage in the world - and yet affordable to all. We love a challenge, so challenge yourself. You’ll be amazed
at how far we’ve raised the bar.

Blue Label™
Guitars designed in earlier days have all the limitations we’ve learned to work around. Those early models, which were benchmarks of their day, were created by the innovators of their time, who were always looking to improve their inventions. They’d love what’s possible today. Fret-King Blue Label gives you exactly what you’re comfortable with, with cool body shapes and great design, using the kind of hardware and electronics innovations and improvements we know those early pioneers would have approved of, but so subtly blended in you hardly even notice the traditional gremlins have been banished.

Green Label™
Each year we create a limited number of hand-crafted guitars in the Fret-King UK workshop. So subtly nuanced, these traditional designs feel like the “go-to” guitar you’ve played every day for 50 years, but imbued with modern reliability and all the benefits of Trev’s decades of knowledge of hardware, pickup design, fit and finish. Exclusive, yet attainable, whatever high-end guitar you thought you were going to buy, avoid disappointment, and try the best first. Fret-King Green Label.

STVDIO Series™
Beyond exclusive, each Fret-King STVDIO guitar is a unique creation showcasing the outside of the envelope of Fret-King’s design capabilities. Created personally by Trev Wilkinson in the Fret-King atelier, these one–off instruments stride the boundary between guitars and art, with off-the-wall cosmetics, mind-blowing configurations, tonal capabilities that will make the hairs stand up on the back of your neck, and playability to die for.