At Fret-King® we have a saying...

“Knowledge is Power.”

What does this mean?

Decades of listening to guitar players’ needs has taught us that while we have some great ideas, it is your goals which must be ours too!

With a design team led by the legendary Trev Wilkinson, the father of Fret-King, we use our knowledge positively; we have a determination
to produce guitars with flair, and creative innovations that give you an amazing, tactile and emotional guitar playing experience.

Our love for what we do means that we create with a passion.

Trev Wilkinson's decades of guitar building expertise and unrivalled guitar know-how mean that we can go where other guitar makers don’t, using innovative, meticulous construction methods and premium materials and components throughout the whole Black Label building and finishing process.

We embrace obsession, follow our hearts, not our heads, and revel in detail to make Fret-King guitars stand apart, consistently outclass the established benchmarks, yet be comfortable, friendly and familiar.

Our passion for thinking outside the usual constraints, while keeping a close eye on the styling cues we are all comfortable with, and the classic tones we all enjoy produces guitars you’ll feel you’ve played all your life.

Our vision is to inspire you.

There are standards to be acknowledged, surpassed and improved upon. Fret-King meets these three tasks head on.

The result, Fret-King Black Label™ – the newest member of the Fret-King family.

Part of the Black Label design brief was to actually listen to pro players,
and to work with them to create their ideal guitar.

Hugely experienced players like Jerry Donahue, Dave ‘Bucket’ Colwell, Gordon Giltrap, and Geoff Whitehorn - all players who have definitely paid their dues and reflect a huge variety of styles. As well as being great players, they know a thing or two about guitars, and have collaborated with us to create a series of artist-inspired guitars featuring attributes that all players will find valuable, useful, and above all, musical.

Because you deserve the best, with no compromise, Black Label takes
a fresh view of how to build in real custom shop high end features, the
benefits they bring, and the advantages you get from instruments designed to be professional working tools.

Eclat faces up squarely to the acknowledged benchmark. With peerless classic looks, enhanced ergonomics and its sophisticated tonal palette, the Eclat is many guitars rolled in to one.

Country Squire, a magical fusion of the familiar, with contemporary, yet subtle dynamic improvements, and tone circuitry which takes this familiar body style into new territory while sticking like glue to its heart and soul.

Elise, a body style debuting with the new Fret-King Black Label,nods
towards a guitar heritage that spans all musical styles. The Elise
features a chambered mahogany body, solid maple cap, and Fret-King’s signature ‘Vari-Coil’™ tone circuitry a for breath-taking breadth of tone.

Corona, a ‘moniker’ associated with high end, UK-built Fret-King guitars for two decades recognises the roots of the double cut, as refined by Fret-King. The Black Label Corona blends masterbuilt qualities, classic and contemporary tone, great feel, and, of course, that Wilkinson trademark, a vibrato with unrivalled return to pitch whether you play like your guitar is in the shadows or covered in criss-cross black tape.

Super-hybrid illustrates Trev’s radical/sensible/useable ethic; 24 frets and sharp cutaways for
speed-driven shredding, hard
tail for ultimate tonal coupling, Hum/Single/Hum and ‘Vari-coil’™ for a million tones. Oh, want to play acoustic too? No problem, just kick in the ‘Acoustibridge’™ for a journey from ‘...the driest levée’...’ to the ‘...dark side...’ in the spin of a knob.

Perception; a bass for real bass players and a name synonymous with benchmark bass quality. The all new Black Label Perception four and five string basses have those Fret-King bass hallmarks; unshakeable journeyman bass player feel, perfect balance, high access necks, comfort-contoured body and distinctive, instantly recognisable, rock solid tone.

Fret-King Black Label; moving forward in the footsteps of history.